July 21st, 2020

1974

Founder Mr. Vincentzo Lapi and his father started out as a small family business with seven sewers and branded their private label MONTE, which mean mountain – because the factory was located in the mountainous area of Treviso, in Italy. The mountain represents “the challenge to be faced and the goals to be achieved”.

In the 70s white business shirts was mainly considered as men´s wear. Our company was mostly interested in one particular niche and therefore offered only to sell white shirts for the business men. Conveniently as it was for us, because we had one of the greatest fabric supplier Tessitura Monti Spa near by. They was considered as one of the greatest shirting fabric supplier since 1895.