When Mr. Vincentzo moved to the fashion capital of Milan he renamed his private label to MONTE NAPOLEONE. From his twenty square meters boutique in Via Monte Napoleone he was able to sell more of his shirts collections.
Why name it Monte Napoleone?
He choosen the name MONTE NAPOLEONE because it marked his footprints as well as his establishing in Milan, 1977.
Historic was that half of the Italian territory is Mountainous, and that Milan was the capital of the Napoleonic during the early Italian Republic. That was why he chosen the name that gives meaning. Besides it catches the same street name Monte Napoleone which is one of the most famous fashion street in the world.
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